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Issue Date	Title	Involved Person(s)
2018	David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury	Duma, Fabio; Gadgil, Maya
2018	Digital Personas in the luxury market segment : creating a better luxury experience	Duma, Fabio; Bendoni, Wendy K.
2019	Digitale Transformation eines Traditionshauses im Luxusmodesegment : Fallstudie Zimmerli of Switzerland	Duma, Fabio; Labati, Florence; Brunetti, Gianluca
2017	Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big business	Duma, Fabio; Popcsev, Mark; Seelhofer, Daniel
2021	Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand	Duma, Fabio; Björck, Albena
Jul-2016	Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry	Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio
Jul-2016	Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry	Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio
2017	High tech versus high touch : the digital revolution in luxury and the role of brick-and-mortar retail : the example of the luxury watch industry	Duma, Fabio
2020	Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury	Duma, Fabio; Studer, Pirmin
1-Feb-2017	Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer Luxusuhrenherstellern	Belz, Christian; Reinecke, Sven; Duma, Fabio
2018	Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer Luxusuhren	Belz, Christian; Reinecke, Sven; Duma, Fabio
2020	Mastering the digital transformation as a heritage luxury fashion brand	Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya
2018	Omnichannel – die Luxusmodebranche vor der Herausforderung zwischen Haptik und Technologie	Duma, Fabio; Brunetti, Gianluca
2021	Pivots in the luxury business : discovering the new luxury consumer through social data	Bendoni, Wendy K.; Duma, Fabio
2021	Second hand luxury : consumer motivations behind the purchase of pre-owned luxury goods : the case of luxury watches	Baumann, Yves; Duma, Fabio
2014	Der Service Encounter als "Moment of Truth" : die Besonderheit der persönlichen Kunden-Mitarbeiter-Interaktion beim Verkauf von Luxusuhren verstehen	Duma, Fabio
2017	Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena	Duma, Fabio; Graf, Christian Olivier; Rroco, Sisi
2015	The business of luxury	Duma, Fabio; Hallier Willi, Christine; Steinmann, Cary
2017	The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity	Duma, Fabio; Popcsev, Mark
2016	The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century	Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C.

Showing results 10 to 29 of 31 < previous next >