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Browsing by Person dumf
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Showing results 10 to 29 of 31
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Issue Date
Title
Involved Person(s)
2018
David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury
Duma, Fabio
;
Gadgil, Maya
2018
Digital Personas in the luxury market segment : creating a better luxury experience
Duma, Fabio
;
Bendoni, Wendy K.
2019
Digitale Transformation eines Traditionshauses im Luxusmodesegment : Fallstudie Zimmerli of Switzerland
Duma, Fabio
;
Labati, Florence
;
Brunetti, Gianluca
2017
Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big business
Duma, Fabio
;
Popcsev, Mark
;
Seelhofer, Daniel
2021
Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand
Duma, Fabio
;
Björck, Albena
Jul-2016
Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry
Leinert, Lisa
;
Brand, Fridolin S.
;
Duma, Fabio
Jul-2016
Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry
Leinert, Lisa
;
Brand, Fridolin S.
;
Duma, Fabio
2017
High tech versus high touch : the digital revolution in luxury and the role of brick-and-mortar retail : the example of the luxury watch industry
Duma, Fabio
2020
Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury
Duma, Fabio
;
Studer, Pirmin
1-Feb-2017
Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer Luxusuhrenherstellern
Belz, Christian
;
Reinecke, Sven
;
Duma, Fabio
2018
Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer Luxusuhren
Belz, Christian
;
Reinecke, Sven
;
Duma, Fabio
2020
Mastering the digital transformation as a heritage luxury fashion brand
Duma, Fabio
;
Labati, Florence
;
Brunetti, Gianluca
;
Gadgil, Maya
2018
Omnichannel – die Luxusmodebranche vor der Herausforderung zwischen Haptik und Technologie
Duma, Fabio
;
Brunetti, Gianluca
2021
Pivots in the luxury business : discovering the new luxury consumer through social data
Bendoni, Wendy K.
;
Duma, Fabio
2021
Second hand luxury : consumer motivations behind the purchase of pre-owned luxury goods : the case of luxury watches
Baumann, Yves
;
Duma, Fabio
2014
Der Service Encounter als "Moment of Truth" : die Besonderheit der persönlichen Kunden-Mitarbeiter-Interaktion beim Verkauf von Luxusuhren verstehen
Duma, Fabio
2017
Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena
Duma, Fabio
;
Graf, Christian Olivier
;
Rroco, Sisi
2015
The business of luxury
Duma, Fabio
;
Hallier Willi, Christine
;
Steinmann, Cary
2017
The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity
Duma, Fabio
;
Popcsev, Mark
2016
The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century
Duma, Fabio
;
Hallier Willi, Christine
;
Nguyen, Bang
;
Melewar, T.C.