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Issue DateTitleInvolved Person(s)
2018David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxuryDuma, Fabio; Gadgil, Maya
2018Digital Personas in the luxury market segment : creating a better luxury experienceDuma, Fabio; Bendoni, Wendy K.
2017Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big businessDuma, Fabio; Popcsev, Mark; Seelhofer, Daniel
Jul-2016Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food IndustryLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
Jul-2016Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food IndustryLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
2017High tech versus high touch : the digital revolution in luxury and the role of brick-and-mortar retail : the example of the luxury watch industryDuma, Fabio
1-Feb-2017Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer LuxusuhrenherstellernBelz, Christian; Reinecke, Sven; Duma, Fabio
2018Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer LuxusuhrenBelz, Christian; Reinecke, Sven; Duma, Fabio
2018Omnichannel – die Luxusmodebranche vor der Herausforderung zwischen Haptik und TechnologieDuma, Fabio; Brunetti, Gianluca
2014Der Service Encounter als "Moment of Truth" : die Besonderheit der persönlichen Kunden-Mitarbeiter-Interaktion beim Verkauf von Luxusuhren verstehenDuma, Fabio
2017Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di ModenaDuma, Fabio; Graf, Christian Olivier; Rroco, Sisi
2015The business of luxuryDuma, Fabio; Hallier Willi, Christine; Steinmann, Cary
2017The identity of independent niche luxury brands : differentiating characteristics and the role of authenticityDuma, Fabio; Popcsev, Mark
2016The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st centuryDuma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C.
2018The rise of independent niche luxury brands in the era of masstigeDuma, Fabio; Gadgil, Maya
Showing results 6 to 20 of 20 < previous