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Showing results 3 to 22 of 31 < previous   next >
Issue DateTitleInvolved Person(s)
2019Balancing tradition and innovation : assessment of new luxury hospitality business models and their implications on 5-star hotels in SwitzerlandFernandes, Luca; Duma, Fabio
Jul-2016Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer LebensmittelindustrieLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
Jul-2016Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer LebensmittelindustrieLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
2019Brand Image Assessment im Schweizer Running Markt : eine Image-Analyse mit Repertory-GridHallier Willi, Christine; Duma, Fabio; Stäubli, Simon
2019Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive marketDuma, Fabio; Gadgil, Maya
2021Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brandsPieth, Matthias; Duma, Fabio
2015Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiquesDuma, Fabio; Hallier, Christine
2018David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxuryDuma, Fabio; Gadgil, Maya
2018Digital Personas in the luxury market segment : creating a better luxury experienceDuma, Fabio; Bendoni, Wendy K.
2019Digitale Transformation eines Traditionshauses im Luxusmodesegment : Fallstudie Zimmerli of SwitzerlandDuma, Fabio; Labati, Florence; Brunetti, Gianluca
2017Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big businessDuma, Fabio; Popcsev, Mark; Seelhofer, Daniel
2021Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brandDuma, Fabio; Björck, Albena
Jul-2016Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food IndustryLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
Jul-2016Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food IndustryLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
2017High tech versus high touch : the digital revolution in luxury and the role of brick-and-mortar retail : the example of the luxury watch industryDuma, Fabio
2020Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxuryDuma, Fabio; Studer, Pirmin
1-Feb-2017Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer LuxusuhrenherstellernBelz, Christian; Reinecke, Sven; Duma, Fabio
2018Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer LuxusuhrenBelz, Christian; Reinecke, Sven; Duma, Fabio
2020Mastering the digital transformation as a heritage luxury fashion brandDuma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya
2018Omnichannel – die Luxusmodebranche vor der Herausforderung zwischen Haptik und TechnologieDuma, Fabio; Brunetti, Gianluca