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Issue Date	Title	Involved Person(s)
2019	Differences in rhetorical and non-verbal communication of startup pitches in American and Swiss cultures	Graziano, Benjamin; Björck, Albena; Tanno, Selina
2020	Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed market	Björck, Albena; Carvajal-Ramirez, Michelle
2020	Einfluss der Digitalisierung und der Subscription-Video-on-Demand-Anbieter im Unterhaltungsmarkt : eine Untersuchung aus Perspektive der traditionellen Fernsehsender und der Konsumenten	Björck, Albena; Alahapperuma, Brian
2021	Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand	Duma, Fabio; Björck, Albena
2020	Innovation through partnership	Nichols, Keisha; Farley, Michael; Björck, Albena
2018	Interdisciplinary understanding of a crisis : towards an international crisis classification matrix	Björck, Albena
2019	Internal crisis communication and corporate culture : forging the links	Björck, Albena; Barthelmess, Petra
2017	Interne Krisenkommunikation : Herausforderungen, Ziele und Lösungsansätze	Björck, Albena
2020	Organizational culture readiness for agile	Barthelmess, Petra; Björck, Albena; Gysin, Emanuel; Dela Cruz, Jeremy
2021	Preparing agile transformation : a framework for assessment of the organizational culture readiness	Barthelmess, Petra; Björck, Albena; Gysin, Emanuel; Dela Cruz, Jeremy
2021	Shark Tank : the influence of the use of rhetoric and non-verbal communication on investment outcome	Graziano, Benjamin; Björck, Albena; Mayer, Luca M.
2020	Steigerung der Branchenattraktivität am Beispiel des Bauhauptgewerbes	Björck, Albena; Gadgil, Maya; Tanner, Dominic
2019	Strategic and internal communication with sub-focus on generations : a juxtaposition of Swiss business practice and international literature	Björck, Albena; Sticher, Robin Andreas
2021	Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations	Björck, Albena; Guhl, Selina; Sticher, Robin
2017	Strategische Krisenkommunikation : professionelle Krisenkommunikation	Björck, Albena
2018	The digital revolution and the organization of work : contemporary management techniques	Kendzia, Michael Jan; Björck, Albena
2021	The dynamic of organizational crisis : impact of a crisis development and changing crisis communication on consumer reaction	Björck, Albena; Scholze, Frederike
2020	The role of organizational culture for creating understanding and trust through internal crisis communication	Björck, Albena; Barthelmess, Petra
2017	Wenn die Kommunikation eine Krise auslöst	Björck, Albena

Showing results 7 to 25 of 25 < previous