Browsing by Person thol
Showing results 1 to 13 of 13
| Issue Date | Title | Involved Person(s) |
| 2021 | Attitude formation toward economy, standard and premium private label | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2021 | Can sports sponsorship affect consumers’ motivation for sports consumption? | Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
| 2021 | Cashback : ein neues Instrument für Preispromotionen | Thomas, Oliver; Reimann, Olivier; Sterba, Natalie |
| 2021 | Do PWYW labels affect internal reference prices and prices paid? | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 12-Aug-2022 | Entrepreneurship education : which educational elements influence entrepreneurial intention? | Thomas, Oliver |
| 2019 | Entrepreneurship education and intention to start a business : the moderating role of cognitive biases | Thomas, Oliver; Wulf, Torsten |
| 2021 | First insights on brand attitude towards a retailer’s individual private labels | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
| 2020 | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
| 2018 | New venture creation : the role of entrepreneurship education and cognitive biases | Wulf, Torsten; Lingenfelder, Michael; Thomas, Oliver |
| 2022 | Private labels, product harm crises, and cross-brand learning | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2021 | Success factors of academic entrepreneurship education : a new approach | Thomas, Oliver; Wulf, Torsten |
| 10-May-2022 | The bias blind spot among HR employees in hiring decisions | Thomas, Oliver; Reimann, Olivier |
| 2018 | Two decades of cognitive bias research in entrepreneurship : what do we know and where do we go from here? | Thomas, Oliver |
