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Issue Date	Title	Involved Person(s)
2021	Applications of blockchain technology in marketing : a systematic review of marketing technology companies	Stallone, Valerio; Wetzels, Martin; Klaas, Michael
2019	Do not hate the players : the digital advertising ecosystem and its actors	Stallone, Valerio
2020	Do not trust me : how news readers perceive and recognize native advertising	Stallone, Valerio
2023	Enhancing digital advertising with BCT : areas of innovation	Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
2021	Ephemeral social media content : remember after seeing instead of burn after reading	Stallone, Valerio; Koller, Sandro
2020	Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors	Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio
2022	How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME	Kaya, Tania; Stallone, Valerio
2019	Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019	Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine, et al
2022	Livestream-Commerce : Potentialanalyse von Livestream-Shopping für Schweizer Onlinehändler	Zumstein, Darius; Stallone, Valerio; Keller, Vanessa
2019	No ad blockers for old men? : demographic evidence for ad blocker usage from Germany	Stallone, Valerio
10-Mar-2021	Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception	Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire
2020	Perception and recognition of native advertising	Stallone, Valerio
2022	Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz	Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria
Apr-2023	Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz	Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria
2020	The application of blockchain technology in loyalty programs	Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael
2020	The digital advertising conceptual flow : a literature review	Stallone, Valerio
2020	The digital advertising ecosystem : status quo, challenges and trends	Gusic, Nema; Stallone, Valerio
Apr-2019	The digital advertising ecosystem visualisation : literature review	Stallone, Valerio; Klaas, Michael
2022	The revolution of digital advertising will be tokenized	Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
24-Sep-2021	Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay	Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio

Showing results 1 to 20 of 21 next >