Browsing by Person cole
Showing results 1 to 3 of 3
| Issue Date | Title | Involved Person(s) |
| 2019 | “Dear Monica, thank you for your review” : the impact of hotel responses to online reviews | Furchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja |
| 2019 | Status quo, Entwicklungen und Trends im schweizerischen Lebensmittelhandel : eine Analyse unter besonderer Berücksichtigung der Auswirkungen des Markteintritts von Lidl Schweiz vor zehn Jahren | Müller, Steffen; Heim, Nina; Collenberg, Anja |
| 2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
