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https://doi.org/10.21256/zhaw-2086| Publication type: | Master thesis |
| Title: | Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena |
| Authors: | Rroco, Sisi |
| Advisors / Reviewers: | Duma, Fabio Graf, Christian Olivier |
| DOI: | 10.21256/zhaw-2086 |
| Extent: | 128 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Previous studies underlined the importance of enhancing brand awareness as key factor in order for Italian agro-food productions to face competition in an increasing globalized environment, representing a challenge for the survival of typical and traditional productions. Italian Consortia, in charge of protecting and promoting agro-food products were found to involve ineffective communication measures. However, in regards to the Aceto Balsamico di Modena (ABM) and the Aceto Balsamico Tradizionle di Modena (ABTM), academia addressed scarce attention. This study aims, therefore, at filling the gap present in the literature by conducting a deep investigation about Consortia of ABM and ABTM communication practices, especially focusing on social media. In addition, this research has the aim to draw recommendations through the analysis of a Best Practice example of social media communication operated by a Consortium of a worldwide renowned Italian agro-food product, namely Parmigiano Reggiano. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/7683 |
| License (according to publishing contract): | CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International |
| Departement: | School of Management and Law |
| Appears in collections: | MSc International Business |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rroco_Sisi_W.MA.IB.pdf | 3.7 MB | Adobe PDF |  View/Open |
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Rroco, S. (2017). Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena [Master’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften]. https://doi.org/10.21256/zhaw-2086
Rroco, S. (2017) Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena. Master’s thesis. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-2086.
S. Rroco, “Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena,” Master’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2017. doi: 10.21256/zhaw-2086.
RROCO, Sisi, 2017. Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena. Master’s thesis. ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Rroco, Sisi. 2017. “Social Media Communication of Consortia in the Italian Agro-Food Sector : Case Study of the Aceto Balsamico Di Modena.” Master’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2086.
Rroco, Sisi. Social Media Communication of Consortia in the Italian Agro-Food Sector : Case Study of the Aceto Balsamico Di Modena. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2017, https://doi.org/10.21256/zhaw-2086.
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