Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lardi, Kamales | - |
dc.contributor.author | Fuchs, Rainer | - |
dc.date.accessioned | 2018-06-25T14:36:14Z | - |
dc.date.available | 2018-06-25T14:36:14Z | - |
dc.date.issued | 2013 | - |
dc.identifier.isbn | 978-3-7281-3557-5 | de_CH |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/7283 | - |
dc.format.extent | 108 | de_CH |
dc.language.iso | en | de_CH |
dc.publisher | vdf Hochschulverlag | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject.ddc | 302: Soziale Interaktion | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | Social media strategy : a step-by-step guide to building your social business | de_CH |
dc.type | Buch | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
zhaw.publisher.place | Zürich | de_CH |
dc.identifier.doi | 10.3218/3558-2 | de_CH |
zhaw.edition | 1. Auflage | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Editorial review | de_CH |
Appears in collections: | Publikationen School of Management and Law |
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Lardi, K., & Fuchs, R. (2013). Social media strategy : a step-by-step guide to building your social business (1. Auflage). vdf Hochschulverlag. https://doi.org/10.3218/3558-2
Lardi, K. and Fuchs, R. (2013) Social media strategy : a step-by-step guide to building your social business. 1. Auflage. Zürich: vdf Hochschulverlag. Available at: https://doi.org/10.3218/3558-2.
K. Lardi and R. Fuchs, Social media strategy : a step-by-step guide to building your social business, 1. Auflage. Zürich: vdf Hochschulverlag, 2013. doi: 10.3218/3558-2.
LARDI, Kamales und Rainer FUCHS, 2013. Social media strategy : a step-by-step guide to building your social business. 1. Auflage. Zürich: vdf Hochschulverlag. ISBN 978-3-7281-3557-5
Lardi, Kamales, and Rainer Fuchs. 2013. Social Media Strategy : A Step-by-Step Guide to Building Your Social Business. 1. Auflage. Zürich: vdf Hochschulverlag. https://doi.org/10.3218/3558-2.
Lardi, Kamales, and Rainer Fuchs. Social Media Strategy : A Step-by-Step Guide to Building Your Social Business. 1. Auflage, vdf Hochschulverlag, 2013, https://doi.org/10.3218/3558-2.
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