The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls

Valero Pastor, José Maria; Klinghardt, Korbinian; Saner, Mirco; Körner, Maike; Lugschitz, Renée; Ferri, Giulia

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls
Authors:	Valero Pastor, José Maria Klinghardt, Korbinian Saner, Mirco Körner, Maike Lugschitz, Renée Ferri, Giulia
et. al:	No
Conference details:	European Media Management Association Conference (emma 2022), Munich, Germany, 15-17 June 2022
Issue Date:	16-Jun-2022
Language:	English
Subjects:	Innovation; Marketing; Paywall; Journalismus; Komparative Forschung
Subject (DDC):	302.23: Media
URI:	https://digitalcollection.zhaw.ch/handle/11475/25143
Fulltext version:	Published version
License (according to publishing contract):	Not specified
Departement:	Applied Linguistics
Organisational Unit:	Institute of Applied Media Studies (IAM)
Appears in collections:	Publikationen Angewandte Linguistik

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Valero Pastor, J. M., Klinghardt, K., Saner, M., Körner, M., Lugschitz, R., & Ferri, G. (2022, June 16). The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls. European Media Management Association Conference (Emma 2022), Munich, Germany, 15-17 June 2022.

Valero Pastor, J.M. et al. (2022) ‘The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls’, in European Media Management Association Conference (emma 2022), Munich, Germany, 15-17 June 2022.

J. M. Valero Pastor, K. Klinghardt, M. Saner, M. Körner, R. Lugschitz, and G. Ferri, “The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls,” in European Media Management Association Conference (emma 2022), Munich, Germany, 15-17 June 2022, Jun. 2022.

VALERO PASTOR, José Maria, Korbinian KLINGHARDT, Mirco SANER, Maike KÖRNER, Renée LUGSCHITZ und Giulia FERRI, 2022. The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls. In: European Media Management Association Conference (emma 2022), Munich, Germany, 15-17 June 2022. Conference presentation. 16 Juni 2022

Valero Pastor, José Maria, Korbinian Klinghardt, Mirco Saner, Maike Körner, Renée Lugschitz, and Giulia Ferri. 2022. “The Rise of User-Based Revenue Streams among Marketing Innovations : A European Comparison of Paywalls.” Conference presentation. In European Media Management Association Conference (Emma 2022), Munich, Germany, 15-17 June 2022.

Valero Pastor, José Maria, et al. “The Rise of User-Based Revenue Streams among Marketing Innovations : A European Comparison of Paywalls.” European Media Management Association Conference (Emma 2022), Munich, Germany, 15-17 June 2022, 2022.