| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls |
| Autor/-in: | Valero Pastor, José Maria Klinghardt, Korbinian Saner, Mirco Körner, Maike Lugschitz, Renée Ferri, Giulia |
| et. al: | No |
| Angaben zur Konferenz: | European Media Management Association Conference (emma 2022), Munich, Germany, 15-17 June 2022 |
| Erscheinungsdatum: | 16-Jun-2022 |
| Sprache: | Englisch |
| Schlagwörter: | Innovation; Marketing; Paywall; Journalismus; Komparative Forschung |
| Fachgebiet (DDC): | 302.23: Medien |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/25143 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Keine Angabe |
| Departement: | Angewandte Linguistik |
| Organisationseinheit: | Institut für Angewandte Medienwissenschaft (IAM) |
| Enthalten in den Sammlungen: | Publikationen Angewandte Linguistik |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Valero Pastor, J. M., Klinghardt, K., Saner, M., Körner, M., Lugschitz, R., & Ferri, G. (2022, June 16). The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls. European Media Management Association Conference (Emma 2022), Munich, Germany, 15-17 June 2022.
Valero Pastor, J.M. et al. (2022) ‘The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls’, in European Media Management Association Conference (emma 2022), Munich, Germany, 15-17 June 2022.
J. M. Valero Pastor, K. Klinghardt, M. Saner, M. Körner, R. Lugschitz, and G. Ferri, “The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls,” in European Media Management Association Conference (emma 2022), Munich, Germany, 15-17 June 2022, Jun. 2022.
VALERO PASTOR, José Maria, Korbinian KLINGHARDT, Mirco SANER, Maike KÖRNER, Renée LUGSCHITZ und Giulia FERRI, 2022. The rise of user-based revenue streams among marketing innovations : a European comparison of paywalls. In: European Media Management Association Conference (emma 2022), Munich, Germany, 15-17 June 2022. Conference presentation. 16 Juni 2022
Valero Pastor, José Maria, Korbinian Klinghardt, Mirco Saner, Maike Körner, Renée Lugschitz, and Giulia Ferri. 2022. “The Rise of User-Based Revenue Streams among Marketing Innovations : A European Comparison of Paywalls.” Conference presentation. In European Media Management Association Conference (Emma 2022), Munich, Germany, 15-17 June 2022.
Valero Pastor, José Maria, et al. “The Rise of User-Based Revenue Streams among Marketing Innovations : A European Comparison of Paywalls.” European Media Management Association Conference (Emma 2022), Munich, Germany, 15-17 June 2022, 2022.
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