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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-23965
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dc.contributor.authorJahn, Steffen-
dc.contributor.authorFurchheim, Pia-
dc.contributor.authorSträssner, Anna-Maria-
dc.date.accessioned2022-01-20T14:26:05Z-
dc.date.available2022-01-20T14:26:05Z-
dc.date.issued2021-
dc.identifier.issn2071-1050de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/23965-
dc.description.abstractMeat consumption is increasingly being seen as unsustainable. However, plant-based meat alternatives (PBMA) are not widely accepted yet. PBMA aim to imitate the experience of eating meat by mimicking animal meat in its sensory characteristics such as taste, texture, or aesthetic appearance. This narrative review explores the motivational barriers to adopting PBMA while focusing on food neophobia, social norms and rituals, as well as conflicting eating goals that prevent consumers from switching to a plant-based diet. Based on the key characteristics of these motivational barriers, which are informed by research findings in consumer psychology and marketing, solutions are discussed that can help counter the barriers.de_CH
dc.language.isoende_CH
dc.publisherMDPIde_CH
dc.relation.ispartofSustainabilityde_CH
dc.rightshttp://creativecommons.org/licenses/by/4.0/de_CH
dc.subjectGoal conflictde_CH
dc.subjectMotivational barrierde_CH
dc.subjectPlant-based dietde_CH
dc.subjectPlant-based meat alternativede_CH
dc.subject.ddc150: Psychologiede_CH
dc.subject.ddc613.2: Diätetikde_CH
dc.titlePlant-based meat alternatives : motivational adoption barriers and solutionsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.3390/su132313271de_CH
dc.identifier.doi10.21256/zhaw-23965-
zhaw.funding.euNode_CH
zhaw.issue23de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.start13271de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume13de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Jahn, S., Furchheim, P., & Strässner, A.-M. (2021). Plant-based meat alternatives : motivational adoption barriers and solutions. Sustainability, 13(23), 13271. https://doi.org/10.3390/su132313271
Jahn, S., Furchheim, P. and Strässner, A.-M. (2021) ‘Plant-based meat alternatives : motivational adoption barriers and solutions’, Sustainability, 13(23), p. 13271. Available at: https://doi.org/10.3390/su132313271.
S. Jahn, P. Furchheim, and A.-M. Strässner, “Plant-based meat alternatives : motivational adoption barriers and solutions,” Sustainability, vol. 13, no. 23, p. 13271, 2021, doi: 10.3390/su132313271.
JAHN, Steffen, Pia FURCHHEIM und Anna-Maria STRÄSSNER, 2021. Plant-based meat alternatives : motivational adoption barriers and solutions. Sustainability. 2021. Bd. 13, Nr. 23, S. 13271. DOI 10.3390/su132313271
Jahn, Steffen, Pia Furchheim, and Anna-Maria Strässner. 2021. “Plant-Based Meat Alternatives : Motivational Adoption Barriers and Solutions.” Sustainability 13 (23): 13271. https://doi.org/10.3390/su132313271.
Jahn, Steffen, et al. “Plant-Based Meat Alternatives : Motivational Adoption Barriers and Solutions.” Sustainability, vol. 13, no. 23, 2021, p. 13271, https://doi.org/10.3390/su132313271.


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