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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-23376
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dc.contributor.authorFunk, Angela-
dc.contributor.authorSütterlin, Bernadette-
dc.contributor.authorSiegrist, Michael-
dc.date.accessioned2021-11-03T11:23:19Z-
dc.date.available2021-11-03T11:23:19Z-
dc.date.issued2021-
dc.identifier.issn2352-5509de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/23376-
dc.description.abstractFood consumption has a large environmental impact, but the total impact of households can be reduced substantially by changing consumers’ food-related decisions and behaviors. Consumers differ in their motives and willingness to behave in an environmentally-friendly manner with regard to food consumption. Therefore, it is important to identify different types of consumers in order to develop and implement tailored intervention strategies. To identify and describe the different types of food consumers based on detailed behavioral patterns, we distributed a paper-pencil questionnaire and used data of 817 Swiss households. Applying a comprehensive and differentiated approach, self-reported environmentally-friendly food behavior was assessed with regard to different domains and different types of behaviors, which subsequently served as the basis for the consumer segmentation. We also assessed behavior in the mobility and household domains as well as several personality variables and sociodemographics as descriptive measures to characterize the segments on a differentiated basis. Cluster analysis revealed six segments in regard to environmentally-friendly food consumption: meat- and fish-eaters, origin-focused food savers, ambiguous consumers, food waste reducing sharers, renouncement aversives and consequent pro-environmental consumers. After a detailed description and discussion of the six consumer segments, we propose starting points for the development of segment-specific intervention and communication strategies to promote environmentally-friendly food consumption.de_CH
dc.language.isoende_CH
dc.publisherElsevierde_CH
dc.relation.ispartofSustainable Production and Consumptionde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/de_CH
dc.subjectConsumer segmentationde_CH
dc.subjectEnvironmentally-friendly behaviorde_CH
dc.subjectFood consumptionde_CH
dc.subjectFood choicede_CH
dc.subject.ddc333.7: Landflächen, Naturerholungsgebietede_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleConsumer segmentation based on stated environmentally-friendly behavior in the food domainde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Engineeringde_CH
zhaw.organisationalunitInstitut für Nachhaltige Entwicklung (INE)de_CH
dc.identifier.doi10.1016/j.spc.2020.08.010de_CH
dc.identifier.doi10.21256/zhaw-23376-
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end186de_CH
zhaw.pages.start173de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume25de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Funk, A., Sütterlin, B., & Siegrist, M. (2021). Consumer segmentation based on stated environmentally-friendly behavior in the food domain. Sustainable Production and Consumption, 25, 173–186. https://doi.org/10.1016/j.spc.2020.08.010
Funk, A., Sütterlin, B. and Siegrist, M. (2021) ‘Consumer segmentation based on stated environmentally-friendly behavior in the food domain’, Sustainable Production and Consumption, 25, pp. 173–186. Available at: https://doi.org/10.1016/j.spc.2020.08.010.
A. Funk, B. Sütterlin, and M. Siegrist, “Consumer segmentation based on stated environmentally-friendly behavior in the food domain,” Sustainable Production and Consumption, vol. 25, pp. 173–186, 2021, doi: 10.1016/j.spc.2020.08.010.
FUNK, Angela, Bernadette SÜTTERLIN und Michael SIEGRIST, 2021. Consumer segmentation based on stated environmentally-friendly behavior in the food domain. Sustainable Production and Consumption. 2021. Bd. 25, S. 173–186. DOI 10.1016/j.spc.2020.08.010
Funk, Angela, Bernadette Sütterlin, and Michael Siegrist. 2021. “Consumer Segmentation Based on Stated Environmentally-Friendly Behavior in the Food Domain.” Sustainable Production and Consumption 25: 173–86. https://doi.org/10.1016/j.spc.2020.08.010.
Funk, Angela, et al. “Consumer Segmentation Based on Stated Environmentally-Friendly Behavior in the Food Domain.” Sustainable Production and Consumption, vol. 25, 2021, pp. 173–86, https://doi.org/10.1016/j.spc.2020.08.010.


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