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https://doi.org/10.21256/zhaw-22533| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | Bolder is better : raising user awareness through salient and concise privacy notices |
| Authors: | Ebert, Nico Ackermann, Kurt Alexander Scheppler, Björn |
| et. al: | No |
| DOI: | 10.1145/3411764.3445516 10.21256/zhaw-22533 |
| Proceedings: | CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems |
| Page(s): | 67 |
| Conference details: | Conference on Human Factors in Computing Systems (CHI), Yokohama, Japan, 8-13 May 2021 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | Association for Computing Machinery |
| Publisher / Ed. Institution: | New York |
| ISBN: | 978-1-4503-8096-6 |
| Other identifiers: | arXiv:2101.08021 |
| Language: | English |
| Subjects: | Experimental design; Information saliency; Information system; Privacy awareness |
| Subject (DDC): | 005: Computer programming, programs and data |
| Abstract: | This paper addresses the question whether the recently proposed approach of concise privacy notices in apps and on websites is effective in raising user awareness. To assess the effectiveness in a realistic setting, we included concise notices in a fictitious but realistic fitness tracking app and asked participants recruited from an online panel to provide their feedback on the usability of the app as a cover story. Importantly, after giving feedback, users were also asked to recall the data practices described in the notices. The experimental setup included the variation of different levels of saliency and riskiness of the privacy notices. Based on a total sample of 2,274 participants, our findings indicate that concise privacy notices are indeed a promising approach to raise user awareness for privacy information when displayed in a salient way, especially in case the notices describe risky data practices. Our results may be helpful for regulators, user advocates and transparency-oriented companies in creating or enforcing better privacy transparency towards average users that do not read traditional privacy policies. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/22533 |
| Fulltext version: | Accepted version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) Institute of Business Information Technology (IWI) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Ebert-etal_User-awareness-privacy-notices.pdf | Accepted Version | 4.51 MB | Adobe PDF |  View/Open |
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Ebert, N., Ackermann, K. A., & Scheppler, B. (2021). Bolder is better : raising user awareness through salient and concise privacy notices [Conference paper]. CHI ’21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, 67. https://doi.org/10.1145/3411764.3445516
Ebert, N., Ackermann, K.A. and Scheppler, B. (2021) ‘Bolder is better : raising user awareness through salient and concise privacy notices’, in CHI ’21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems. New York: Association for Computing Machinery, p. 67. Available at: https://doi.org/10.1145/3411764.3445516.
N. Ebert, K. A. Ackermann, and B. Scheppler, “Bolder is better : raising user awareness through salient and concise privacy notices,” in CHI ’21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, 2021, p. 67. doi: 10.1145/3411764.3445516.
EBERT, Nico, Kurt Alexander ACKERMANN und Björn SCHEPPLER, 2021. Bolder is better : raising user awareness through salient and concise privacy notices. In: CHI ’21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems. Conference paper. New York: Association for Computing Machinery. 2021. S. 67. ISBN 978-1-4503-8096-6
Ebert, Nico, Kurt Alexander Ackermann, and Björn Scheppler. 2021. “Bolder Is Better : Raising User Awareness through Salient and Concise Privacy Notices.” Conference paper. In CHI ’21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, 67. New York: Association for Computing Machinery. https://doi.org/10.1145/3411764.3445516.
Ebert, Nico, et al. “Bolder Is Better : Raising User Awareness through Salient and Concise Privacy Notices.” CHI ’21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, Association for Computing Machinery, 2021, p. 67, https://doi.org/10.1145/3411764.3445516.
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