| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | When too few is bad for the environment : choice set size and default effects for electricity products |
| Autor/-in: | Kühne, Swen Jonas Reijnen, Ester Crameri, Aureliano |
| et. al: | No |
| DOI: | 10.1024/1421-0185/a000232 |
| Erschienen in: | Swiss Journal of Psychology |
| Band(Heft): | 79 |
| Heft: | 1 |
| Seite(n): | 35 |
| Seiten bis: | 41 |
| Erscheinungsdatum: | 2019 |
| Verlag / Hrsg. Institution: | Hogrefe |
| ISSN: | 1421-0185 1662-0879 |
| Sprache: | Englisch |
| Schlagwörter: | Default; Electricity product; Choice set size; Extremeness aversion |
| Fachgebiet (DDC): | 150: Psychologie |
| Zusammenfassung: | Defaults are an effective tool in shaping consumers’ decisions. However, only a few studies have investigated the role of defaults regarding consumers’ choices of electricity products. Moreover, each of these studies used binary choice sets (gray vs. green electricity). Notably, decision-making research has shown that consumer choice patterns are considerably influenced by the size of the choice set (e.g., adding a third option). The question is, does this also hold for defaults, that is, do they function differently depending on the choice set size? In our experimental study, participants could choose between three electricity products (gray, green, and eco), which varied in their environmental friendliness and price, the default randomly being one of the three products. In addition, we had a no-default condition. Contrary to the other studies, we found not only a default effect for the least environmentally friendly gray product, but also for the environmentally friendlier products green and eco electricity. Moreover, the popularity of the middle option – the green electricity product – was not reduced by adding a third product. The results indicate that increasing the set size by adding an eco-product and by intelligently setting the default could increase the number of consumers buying environmentally friendly electricity products. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18166 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Angewandte Psychologie |
| Organisationseinheit: | Psychologisches Institut (PI) |
| Enthalten in den Sammlungen: | Publikationen Angewandte Psychologie |
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Kühne, S. J., Reijnen, E., & Crameri, A. (2019). When too few is bad for the environment : choice set size and default effects for electricity products. Swiss Journal of Psychology, 79(1), 35–41. https://doi.org/10.1024/1421-0185/a000232
Kühne, S.J., Reijnen, E. and Crameri, A. (2019) ‘When too few is bad for the environment : choice set size and default effects for electricity products’, Swiss Journal of Psychology, 79(1), pp. 35–41. Available at: https://doi.org/10.1024/1421-0185/a000232.
S. J. Kühne, E. Reijnen, and A. Crameri, “When too few is bad for the environment : choice set size and default effects for electricity products,” Swiss Journal of Psychology, vol. 79, no. 1, pp. 35–41, 2019, doi: 10.1024/1421-0185/a000232.
KÜHNE, Swen Jonas, Ester REIJNEN und Aureliano CRAMERI, 2019. When too few is bad for the environment : choice set size and default effects for electricity products. Swiss Journal of Psychology. 2019. Bd. 79, Nr. 1, S. 35–41. DOI 10.1024/1421-0185/a000232
Kühne, Swen Jonas, Ester Reijnen, and Aureliano Crameri. 2019. “When Too Few Is Bad for the Environment : Choice Set Size and Default Effects for Electricity Products.” Swiss Journal of Psychology 79 (1): 35–41. https://doi.org/10.1024/1421-0185/a000232.
Kühne, Swen Jonas, et al. “When Too Few Is Bad for the Environment : Choice Set Size and Default Effects for Electricity Products.” Swiss Journal of Psychology, vol. 79, no. 1, 2019, pp. 35–41, https://doi.org/10.1024/1421-0185/a000232.
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