| Publication type: | Conference other |
| Type of review: | No review |
| Title: | Digital Personas in the luxury market segment : creating a better luxury experience |
| Authors: | Duma, Fabio Bendoni, Wendy K. |
| Conference details: | l'intelligence digitale : 21e Journée Internationale du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017 |
| Issue Date: | 2018 |
| Publisher / Ed. Institution: | LEP |
| Publisher / Ed. Institution: | Le Mont-sur-Lausanne |
| ISBN: | 978-2-606-01759-0 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16655 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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Duma, F., & Bendoni, W. K. (2018). Digital Personas in the luxury market segment : creating a better luxury experience. L’intelligence Digitale : 21e Journée Internationale Du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017.
Duma, F. and Bendoni, W.K. (2018) ‘Digital Personas in the luxury market segment : creating a better luxury experience’, in l’intelligence digitale : 21e Journée Internationale du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017. Le Mont-sur-Lausanne: LEP.
F. Duma and W. K. Bendoni, “Digital Personas in the luxury market segment : creating a better luxury experience,” in l’intelligence digitale : 21e Journée Internationale du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017, 2018.
DUMA, Fabio und Wendy K. BENDONI, 2018. Digital Personas in the luxury market segment : creating a better luxury experience. In: l’intelligence digitale : 21e Journée Internationale du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017. Conference presentation. Le Mont-sur-Lausanne: LEP. 2018. ISBN 978-2-606-01759-0
Duma, Fabio, and Wendy K. Bendoni. 2018. “Digital Personas in the Luxury Market Segment : Creating a Better Luxury Experience.” Conference presentation. In L’intelligence Digitale : 21e Journée Internationale Du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017. Le Mont-sur-Lausanne: LEP.
Duma, Fabio, and Wendy K. Bendoni. “Digital Personas in the Luxury Market Segment : Creating a Better Luxury Experience.” L’intelligence Digitale : 21e Journée Internationale Du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017, LEP, 2018.
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