| Publication type: | Contribution to magazine or newspaper |
| Title: | CRM : Tops, Flops & Trends 2008 |
| Authors: | Hannich, Frank Rüeger, Brian Jenni, Claudia |
| Published in: | Jahrbuch Marketing |
| Issue Date: | 2008 |
| Publisher / Ed. Institution: | Kömedia |
| ISSN: | 1662-8276 |
| Language: | German |
| Subjects: | Trends; CRM |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15895 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Hannich, F., Rüeger, B., & Jenni, C. (2008). CRM : Tops, Flops & Trends 2008. Jahrbuch Marketing.
Hannich, F., Rüeger, B. and Jenni, C. (2008) ‘CRM : Tops, Flops & Trends 2008’, Jahrbuch Marketing [Preprint].
F. Hannich, B. Rüeger, and C. Jenni, “CRM : Tops, Flops & Trends 2008,” Jahrbuch Marketing, 2008.
HANNICH, Frank, Brian RÜEGER und Claudia JENNI, 2008. CRM : Tops, Flops & Trends 2008. Jahrbuch Marketing. 2008
Hannich, Frank, Brian Rüeger, and Claudia Jenni. 2008. “CRM : Tops, Flops & Trends 2008.” Jahrbuch Marketing.
Hannich, Frank, et al. “CRM : Tops, Flops & Trends 2008.” Jahrbuch Marketing, 2008.
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