| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Keine Begutachtung |
| Titel: | Chatbots : an interactive technology for personalized communication and transaction |
| Autor/-in: | Zumstein, Darius Hundertmark, Sophie |
| Erschienen in: | IADIS International Journal on WWW/Internet |
| Band(Heft): | 15 |
| Heft: | 1 |
| Seite(n): | 96 |
| Seiten bis: | 109 |
| Erscheinungsdatum: | 2018 |
| Verlag / Hrsg. Institution: | IADIS |
| ISSN: | 1645-7641 |
| Sprache: | Englisch |
| Schlagwörter: | Chatbot; Conversational commerce; Digital communication; Messenger service |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | Chatbots as a new information, communication and transaction channel enable businesses to reach their target audience through messenger apps like Facebook, WhatsApp or WeChat. Compared to traditional chats, chatbots are not handled by human persons, but software is leading through conversations. Latest chatbots developments in customer services and sales are remarkable. However, in the field of public transport, little research has been published on chatbots so far. With chatbots, passengers find out timetables, buy tickets and have a personal, digital travel advisor providing real-time and context-relevant information about trips. Chatbots collect and provide different data about users and their journey in public transportation systems. They include travel, product, service and content preferences, usage patterns, demographic and location-based data. Chatbots have many advantages for both companies and mobile users. They enable new user touch points, improve convenience, reduce service, sales and support costs, one-to-one marketing, new data collections and deep learning. Using chatbots, smartphone users can reach a company anytime and anywhere. The questioned users of an investigated prototype are remarkably open to new mobile services and they quickly adapt to this technology. |
| URI: | http://www.iadisportal.org/ijwi/papers/2017151107.pdf https://digitalcollection.zhaw.ch/handle/11475/15448 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Zumstein, D., & Hundertmark, S. (2018). Chatbots : an interactive technology for personalized communication and transaction. IADIS International Journal on WWW/Internet, 15(1), 96–109. http://www.iadisportal.org/ijwi/papers/2017151107.pdf
Zumstein, D. and Hundertmark, S. (2018) ‘Chatbots : an interactive technology for personalized communication and transaction’, IADIS International Journal on WWW/Internet, 15(1), pp. 96–109. Available at: http://www.iadisportal.org/ijwi/papers/2017151107.pdf.
D. Zumstein and S. Hundertmark, “Chatbots : an interactive technology for personalized communication and transaction,” IADIS International Journal on WWW/Internet, vol. 15, no. 1, pp. 96–109, 2018, [Online]. Available: http://www.iadisportal.org/ijwi/papers/2017151107.pdf
ZUMSTEIN, Darius und Sophie HUNDERTMARK, 2018. Chatbots : an interactive technology for personalized communication and transaction. IADIS International Journal on WWW/Internet [online]. 2018. Bd. 15, Nr. 1, S. 96–109. Verfügbar unter: http://www.iadisportal.org/ijwi/papers/2017151107.pdf
Zumstein, Darius, and Sophie Hundertmark. 2018. “Chatbots : An Interactive Technology for Personalized Communication and Transaction.” IADIS International Journal on WWW/Internet 15 (1): 96–109. http://www.iadisportal.org/ijwi/papers/2017151107.pdf.
Zumstein, Darius, and Sophie Hundertmark. “Chatbots : An Interactive Technology for Personalized Communication and Transaction.” IADIS International Journal on WWW/Internet, vol. 15, no. 1, 2018, pp. 96–109, http://www.iadisportal.org/ijwi/papers/2017151107.pdf.
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