| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Marketing in the Hyperreality |
| Autor/-in: | Steinmann, Cary |
| Angaben zur Konferenz: | 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 9-11 April 2010 |
| Erscheinungsdatum: | 2011 |
| Sprache: | Englisch |
| Schlagwörter: | Baudrillard; Consumerbehaviour; Touchpoints; Web 2.0 |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | The term hyperreality characterizes the inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern cultures. Jean Baudrillard adopted the term “simulacrum” (lat: likeness, similarity) to abstract the fact that we never conceal the truth - but it is the truth which conceals that there is none. The simulacrum is true. Baudrillard argues that today we only experience prepared realities: edited war footage, the Jerry Springer Show – or even the absence of reality: Disneyworld, LA life. Baudrillard in particular suggests, that the world we live in has been replaced by a copy world, where we seek simulated stimuli and nothing more. Baudrillard’s idea of hyperreality was heavily influenced by semiotics and Marshall McLuhan. McLuhan’s fascinating statement that “the medium is the message” reaches with the web 2.0 a new quality. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15410 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Zur Langanzeige
Steinmann, C. (2011). Marketing in the Hyperreality. 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 9-11 April 2010.
Steinmann, C. (2011) ‘Marketing in the Hyperreality’, in 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 9-11 April 2010.
C. Steinmann, “Marketing in the Hyperreality,” in 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 9-11 April 2010, 2011.
STEINMANN, Cary, 2011. Marketing in the Hyperreality. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 9-11 April 2010. Conference paper. 2011
Steinmann, Cary. 2011. “Marketing in the Hyperreality.” Conference paper. In 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 9-11 April 2010.
Steinmann, Cary. “Marketing in the Hyperreality.” 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, 9-11 April 2010, 2011.
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