| Publication type: | Conference paper |
| Type of review: | No review |
| Title: | Warmth and competence : how to become a trustworthy “Lovable Star” in business |
| Authors: | Rozumowski, Anna Hari, Jürg J. Dermody, Janine |
| Conference details: | The 50th Academy of Marketing Conference, Hull, United Kingdom, 3-6 July 2017 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | Academy of Marketing |
| ISBN: | 978-1-5272-1271-8 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | The Stereotype Content Model (SCM) suggests that admired people are both competent and likeable. These two primary dimensions – warmth and competence – inspire trust and have a strong impact on the impression formation process. The present paper answers the Research question whether a layperson can portray the four different characters in accordance with Casciaro and Lobos (2005) likability/competence matrix. Therefore, the character “Anna Müller” was created and the stimulus material was elaborated by combining different traits. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12929 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Rozumowski, A., Hari, J. J., & Dermody, J. (2017). Warmth and competence : how to become a trustworthy “Lovable Star” in business. The 50th Academy of Marketing Conference, Hull, United Kingdom, 3-6 July 2017.
Rozumowski, A., Hari, J.J. and Dermody, J. (2017) ‘Warmth and competence : how to become a trustworthy “Lovable Star” in business’, in The 50th Academy of Marketing Conference, Hull, United Kingdom, 3-6 July 2017. Academy of Marketing.
A. Rozumowski, J. J. Hari, and J. Dermody, “Warmth and competence : how to become a trustworthy “Lovable Star” in business,” in The 50th Academy of Marketing Conference, Hull, United Kingdom, 3-6 July 2017, 2017.
ROZUMOWSKI, Anna, Jürg J. HARI und Janine DERMODY, 2017. Warmth and competence : how to become a trustworthy “Lovable Star” in business. In: The 50th Academy of Marketing Conference, Hull, United Kingdom, 3-6 July 2017. Conference paper. Academy of Marketing. 2017. ISBN 978-1-5272-1271-8
Rozumowski, Anna, Jürg J. Hari, and Janine Dermody. 2017. “Warmth and Competence : How to Become a Trustworthy “Lovable Star” in Business.” Conference paper. In The 50th Academy of Marketing Conference, Hull, United Kingdom, 3-6 July 2017. Academy of Marketing.
Rozumowski, Anna, et al. “Warmth and Competence : How to Become a Trustworthy “Lovable Star” in Business.” The 50th Academy of Marketing Conference, Hull, United Kingdom, 3-6 July 2017, Academy of Marketing, 2017.
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