| Publikationstyp: | Working Paper – Gutachten – Studie |
| Titel: | The impact of supplier satisfaction on relationship growth : an exploratory study |
| Autor/-in: | Müller, Steffen Ivens, Björn Sven |
| Umfang: | 14 |
| Erscheinungsdatum: | 2010 |
| Reihe: | Working Paper Series |
| Reihenzählung: | 004 |
| Verlag / Hrsg. Institution: | Otto-Friedrich-Universität Bamberg |
| Verlag / Hrsg. Institution: | Bamberg |
| Sprache: | Englisch |
| Schlagwörter: | Supplier; Satisfaction; Growth; Relationship |
| Fachgebiet (DDC): | 658: Allgemeines Management |
| Zusammenfassung: | Over the past decades there has been a move towards cooperative purchasing practices as companies become more dependent on their suppliers. At the same time, most companies do not assess how satisfied their suppliers are with their business relationship. We develop an instrument to measure supplier satisfaction and apply it to a manufacturer of electronic components and its suppliers. Moreover, we show that supplier satisfaction has a significant impact on relationship growth. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12661 |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Müller, S., & Ivens, B. S. (2010). The impact of supplier satisfaction on relationship growth : an exploratory study. Otto-Friedrich-Universität Bamberg.
Müller, S. and Ivens, B.S. (2010) The impact of supplier satisfaction on relationship growth : an exploratory study. Bamberg: Otto-Friedrich-Universität Bamberg.
S. Müller and B. S. Ivens, “The impact of supplier satisfaction on relationship growth : an exploratory study,” Otto-Friedrich-Universität Bamberg, Bamberg, 2010.
MÜLLER, Steffen und Björn Sven IVENS, 2010. The impact of supplier satisfaction on relationship growth : an exploratory study. Bamberg: Otto-Friedrich-Universität Bamberg
Müller, Steffen, and Björn Sven Ivens. 2010. “The Impact of Supplier Satisfaction on Relationship Growth : An Exploratory Study.” Bamberg: Otto-Friedrich-Universität Bamberg.
Müller, Steffen, and Björn Sven Ivens. The Impact of Supplier Satisfaction on Relationship Growth : An Exploratory Study. Otto-Friedrich-Universität Bamberg, 2010.
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