Issue Date | Title | Involved Person(s) |
2018 | How can Swiss small and medium sized enterprises Moluk and Park use e-commerce to internationalize to China : a case study with Ricola | Wu, Juan; Chau, Debby |
2018 | Airline consolidation in Europe : small European airlines’ chances of survival amid industry consolidation, and the proactive M&A auction as a strategic way forward | Braun, Markus; Egli, David L. |
2018 | Bilateral trade asymmetries: a case study of Switzerland : why is there an important lack of accuracy in trade data? | Ursprung, Dominique; Pfister, René |
2018 | Social entrepreneurship in Switzerland : market analysis of the potential for social donation business models in the Swiss FMCG marke | Graziano, Benjamin; Levie, Joshua |
2017 | Customer involvement-based business models | Müller, Adrian W.; Horn, Meret |
2017 | The role of brand communities within the athletic footwear industry : an assessment of selected brand communities with a focus on the Swiss athletic footwear industry | Rüeger, Brian; Müller, Dana |
2017 | Digital marketing in retail : what are the benefits a Swiss premium department store could reap when adapting to the changing environment of digitization? A maturity model | Rüeger, Brian; Schöni, Pascal |
2016 | How to be a Responsible Leader : Leadership Models in Comparison | Schüz, Mathias; Dragic, Zorica |