Issue Date | Title | Involved Person(s) |
2017 | The ‘Donor of the Future Project’ : first results and further research domains | Sundermann, Larissa M.; De Kort, Wim L.; Boenigk, Silke |
2017 | Under blood pressure : differentiated versus undifferentiated marketing to increase blood donations | Sundermann, Larissa M.; Boenigk, Silke; Willems, Jurgen |
2016 | ABO-DERG project „The Donor of the Future“ : the donors‘ perspective | Boenigk, Silke; Sundermann, Larissa M.; de Kort, Wim |
2015 | Do differentiated blood donor marketing campaigns work? : an experimental study | Boenigk, Silke; Sundermann, Larissa M. |
2015 | Do differentiated blood donor marketing campaigns work? : an experimental study | Boenigk, Silke; Sundermann, Larissa M.; Willems, Jürgen |
2014 | Strategic approach to recruit new blood donor segments based on preferences | Boenigk, Silke; Sundermann, Larissa M. |
2014 | Blood donor segmentation : identifying the blood donor of the future | Boenigk, Silke; Sundermann, Larissa M. |