| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Corporate identity : concept, components and contribution |
| Autor/-in: | Melewar, T. C. Karaosmanoglu, Elif Paterson, Douglas |
| DOI: | 10.1177/030630700503100104 |
| Erschienen in: | Journal of General Management |
| Band(Heft): | 31 |
| Heft: | 1 |
| Seite(n): | 59 |
| Seiten bis: | 81 |
| Erscheinungsdatum: | 2005 |
| Verlag / Hrsg. Institution: | Sage |
| ISSN: | 0306-3070 1759-6106 |
| Sprache: | Englisch |
| Schlagwörter: | ZMM |
| Fachgebiet (DDC): | 659: Werbung und Öffentlichkeitsarbeit |
| Zusammenfassung: | The purpose of this paper is to provide an overview of the corporate identity concept. This investigation initially provides a brief review of the literature and clarification of the various components of the corporate identity concept. Then, through a series of in-depth interviews with 32 individuals from twenty different organisations in different industries, it aims to develop an understanding of the benefits organisations believe can be derived from a strong identity. The study shows that many practitioners and academics believe that a virtuous corporate identity is pivotal to their success. Many interviewees stated that the benefits of a strong and positive corporate identity could boost employee motivation, increase the ability of the organisation to recruit and retain high quality employees, provide a strong base for organisational culture in the event of mergers and acquisitions, increase transparency of business practices, bring competitive advantage, help to develop better relationships with other businesses and aid investment into the company. The study recommends that businesses should try to develop systematic methods of measuring and managing their corporate identity. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10073 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Melewar, T. C., Karaosmanoglu, E., & Paterson, D. (2005). Corporate identity : concept, components and contribution. Journal of General Management, 31(1), 59–81. https://doi.org/10.1177/030630700503100104
Melewar, T.C., Karaosmanoglu, E. and Paterson, D. (2005) ‘Corporate identity : concept, components and contribution’, Journal of General Management, 31(1), pp. 59–81. Available at: https://doi.org/10.1177/030630700503100104.
T. C. Melewar, E. Karaosmanoglu, and D. Paterson, “Corporate identity : concept, components and contribution,” Journal of General Management, vol. 31, no. 1, pp. 59–81, 2005, doi: 10.1177/030630700503100104.
MELEWAR, T. C., Elif KARAOSMANOGLU und Douglas PATERSON, 2005. Corporate identity : concept, components and contribution. Journal of General Management. 2005. Bd. 31, Nr. 1, S. 59–81. DOI 10.1177/030630700503100104
Melewar, T. C., Elif Karaosmanoglu, and Douglas Paterson. 2005. “Corporate Identity : Concept, Components and Contribution.” Journal of General Management 31 (1): 59–81. https://doi.org/10.1177/030630700503100104.
Melewar, T. C., et al. “Corporate Identity : Concept, Components and Contribution.” Journal of General Management, vol. 31, no. 1, 2005, pp. 59–81, https://doi.org/10.1177/030630700503100104.
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