Browsing by Person zims
Showing results 1 to 9 of 9
| Issue Date | Title | Involved Person(s) |
| 27-Aug-2020 | Business solutions as market signals that facilitate product sales | Zimmer, Marcus; Salonen, Anna; v. Wangenheim, Florian |
| 2018 | Business solutions as signals | Zimmer, Marcus; Salonen, Anna; von Wangenheim, Florian |
| Nov-2022 | Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit | Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian, et al |
| 2022 | Dark Patterns - nur für manche dunkel? : Untersuchung digitaler Kompetenz als Einflussfaktor auf die Wirkung von Dark Patterns | Zimmer, Marcus; Oswald, Carmen; Mörgeli, Larissa |
| 10-Feb-2024 | Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement | Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; Karjaluoto, Heikki |
| 3-Aug-2016 | How to move services from free to fee without jeopardizing the customer relationship : the role of pricing schemes, service level, and communication strategies | Grohmann, Marcella; Zimmer, Marcus; von Wangenheim, Florian; Ulaga, Wolfgang |
| 2022 | Kundenlösungen als Signale : warum Unternehmen am Lösungsgeschäft festhalten sollten, auch wenn es nicht profitabel ist | Zimmer, Marcus; v. Wangenheim, Florian; Salonen, Anna |
| 4-Aug-2016 | Strategic value of solution business initiatives | Zimmer, Marcus; Salonen, Anna; Wangenheim, Florian |
| 2021 | Theory development in servitization through the application of fsQCA and experiments | Salonen, Anna; Zimmer, Marcus; Keränen, Joona |
