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Showing results 57 to 69 of 69
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Issue Date
Title
Involved Person(s)
2011
The emotional side of CRM : results from an empirical study in Switzerland for business-to-business companies
Siems, Florian
;
Rüeger, Brian
;
Hannich, Frank
2017
The role of brand communities within the athletic footwear industry : an assessment of selected brand communities with a focus on the Swiss athletic footwear industry
Rüeger, Brian
;
Müller, Dana
2022
Transition : vom «Building the Business» zum «Running the Business»
Rüeger, Brian
2009
Trotz der Rezession auf CRM setzen
Rüeger, Brian
;
Hannich, Frank
;
Jenni, Claudia
2024
Unternehmen zwischen Hype & Schock
Rüeger, Brian
;
Volkmar, Gioia
1997
Die Unternehmensberatung im Umbruch
Rüeger, Brian
;
Woog, Marc
2009
Von LOHAS profitieren
Rüeger, Brian
2021
Von «Value in Transaction» zu «Value in Use»
Rüeger, Brian
2022
Was ist Marketing?
Rüeger, Brian
2011
Weltmeister der Herzen : warum Sie Kundenbeziehungen gezielt emotional aufladen sollten
Hannich, Frank
;
Rüeger, Brian
2000
Will consumers pay just because it's wireless?
Rüeger, Brian
2018
Willing to share? When it comes to data, who will share what and why?
Rüeger, Brian
;
Gehring, Bettina
;
Ackermann, Kurt Alexander
;
Miesler, Linda
2023
Wirtschaftliche Gewinnung und Haltung von Mitgliedern in Schweizer Fachhochschul-Alumni-Vereinen : Positionierung und Möglichkeiten des Dachverbandes
Rüeger, Brian
;
Altorfer, Valentina