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Showing results 15 to 34 of 63
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Issue Date
Title
Involved Person(s)
2018
Identifikation von Begeisterungsfaktoren durch Online Reviews : das Beispiel alaTest
Müller, Steffen
;
Struik, Arie
;
Beinert, Markus
2017
Identifying product features that delight customers : are online reviews and surveys comparable?
Müller, Steffen
;
Beinert, Markus
;
Seiler, Roger
28-May-2020
In der Schweiz fühlt sich der Gast sicher
Müller, Steffen
;
Heim, Nina
2022
Integration der Aufgaben
Rüeger, Brian
;
Klaas, Michael
;
Müller, Steffen
;
Graf, Sandro
25-Mar-2021
Jedem Review seine gezielte Antwort
Müller, Steffen
;
Collenberg, Anja
;
Furchheim, Pia
2015
Jobprofile im Marketing
Müller, Steffen
;
Fuchs, Rainer
;
Graf, Sandro
;
Klaas, Michael
2019
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019
Heierli, Reto
;
Furchheim, Pia
;
Hannich, Frank
;
Rüeger, Brian
;
Crowden, Catherine
, et al
2004
Loality program benefits : measurement, determinants, impact
Müller, Steffen
;
Pietrzyk, Sabine
2006
Lohnen sich Bonusprogramme? : eine Analyse auf Basis von Paneldaten
Diller, Hermann
;
Müller, Steffen
2007
Loyality programs and customer loyality : a panel data analysis
Müller, Steffen
2020
Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen
Müller, Steffen
;
Klaas, Michael
;
Collenberg, Anja
;
Rozumowski, Anna
;
Lenggenhager, Vera Nina
2008
Marketing events : determinants and consequences of participant satisfaction
Müller, Steffen
;
Lütke, Verena
2022
Marktforschung
Müller, Steffen
2021
Measuring emotions in customer relationships : can NEV replace NPS?
Müller, Steffen
;
Seiler, Roger
;
Völkle, Melanie
12-Sep-2023
One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention
Wieber, Frank
;
Müller, Steffen
;
Ackermann, Kurt Alexander
;
Furchheim, Pia
2020
Online-Feedback ist nur halbe Wahrheit
Müller, Steffen
2020
Pricing : Prinzipien und Prozesse der betrieblichen Preispolitik
Diller, Hermann
;
Beinert, Markus
;
Ivens, Björn
;
Müller, Steffen
2015
Product Manager : Anwälte der Kundschaft an der Schnittstelle zur Entwicklungsabteilung
Müller, Steffen
;
Fuchs, Rainer
2018
Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs
Müller, Steffen
;
Seiler, Roger
25-Apr-2024
Risk factors for smoking in adolescence : evidence from a cross-sectional survey in Switzerland
Altwicker-Hámori, Szilvia
;
Ackermann, Kurt Alexander
;
Furchheim, Pia
;
Dratva, Julia
;
Truninger, Dominique
, et al