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Browsing by Person kotw
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Showing results 6 to 13 of 13
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Issue Date
Title
Involved Person(s)
2022
I, AR & myself : Konsumentenselbstwahrnehmung und Markenerlebnis bei Nutzung von Augmented Reality-Applikationen am Beispiel der Fashion-Branche
Schäfer, Wolfgang
;
Lösch, Corina
;
Nguyen, Thi Song Nhan
2021
I, AR & Myself – Kundenselbstwahrnehmung als Teil der Customer Experience bei Nutzung von Augmented Reality : Applikationen am Beispiel der Beauty-Branche
Schäfer, Wolfgang
;
Barth, Linard
;
Yazici, Büsra
2019
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019
Heierli, Reto
;
Furchheim, Pia
;
Hannich, Frank
;
Rüeger, Brian
;
Crowden, Catherine
, et al
2020
Nostalgia and the personal truth : an empirical study on narrative identities in brand management
Schäfer, Wolfgang
2021
Rapid Business Model Innovation : eine Studie am Beispiel der Textilbranche
Schäfer, Wolfgang
;
Kübler, Jessica
Dec-2020
Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination
Rozumowski, Anna
;
Schäfer, Wolfgang
;
Klaas, Michael
2020
Success factors of e-commerce : drivers of the conversion rate and basket value
Zumstein, Darius
;
Kotowski, Wolfgang
2020
Voice search : a new customer experience for swiss tourism
Rozumowski, Anna
;
Kotowski, Wolfgang
;
Klaas, Michael