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Showing results 9 to 17 of 17
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Issue Date
Title
Involved Person(s)
2008
How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation
Hallier Willi, Christine
;
Melewar, TC
2007
Is the two step communication process still valid in brand-communities using blogs as communication platforms
Hallier Willi, Christine
;
Melewar, T.C.
2019
Die Kennzeichnungspflicht von Influencer-Beiträgen auf Instagram : die Folgen der Werbeerkennung auf das Markenvertrauen
Beurer-Züllig, Bettina
;
Hallier Willi, Christine
;
El Benna, Leila
2006
Das Schweigen hat ein Ende : der Kunde spricht
Hallier Willi, Christine
2015
The business of luxury
Duma, Fabio
;
Hallier Willi, Christine
;
Steinmann, Cary
2016
The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century
Duma, Fabio
;
Hallier Willi, Christine
;
Nguyen, Bang
;
Melewar, T.C.
2008
The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework
Hallier Willi, Christine
;
Melewar, TC
2008
Uses of corporate blogs
Hallier, Christine
2013
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Hallier Willi, Christine
;
Melewar, T.C.
;
Broderick, Amanda J.